May 09, 2007

Here's the Gel 2007 recap, with photos and attendee comments:
http://gelconference.com/07/recap.php

Post comments here:

Delta's new corporate brand identity is a red "Widget" logo that
was unveiled April 30.

"Every element of this campaign is focused on how Delta is
changing the travel experience for our worldwide customers,
with tangible benefits including industry-leading in-flight
entertainment, signature cocktails and time-saving self-service
technology, among many others,"

Tim Mapes, vp, marketing at Delta Atlanta, said in a statement.

"The campaign communicates how we have modernized, upgraded and reinvigorated the airline, and we're continuing to change. We're also introducing an innovative, interactive component that will soon invite our customers to provide feedback on their travel experience and share ideas that>will allow us to continue to serve them better."

See also:

Defining "Branding" (the brand is what you talk about later!)

See also...

- Defining "Branding":
http://goodexperience.com/blog/archives/000335.php

- Dairy Queen's recent redesign:
http://goodexperience.com/blog/archives/001318.php

- - -


Technorati Tags: so-called Green advertising, Branding, goodexperience

Powered by ScribeFire.

No comments:

ShareThis