January 08, 2008

The Big Pharma LIE: Research costs more than marketing

When drug companies stump about how they channel much more money into research and development than into marketing, they are lying. Badly. $57.5 billion that drug companies spent on marketing is FAR more than they spend on developoing new drugs. How Big Pharma does NOT work.I repeat $57.5 billion on marketing .. yup.

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