ALINSKY's RULES FOR RADICALS - "Personalize it"

Saul Alinsky's rules of power tactics, excerpted from his 1971 book "Rules for Radicals: A Practical Primer for Realistic Radicals"

1. Power is not only what you have but what the enemy thinks you have.
2. Never go outside the experience of your people.
3. Whenever possible go outside the experience of the enemy.
4. Make the enemy live up to their own book of rules.
5. Ridicule is man's most potent weapon.
6. A good tactic is one that your people enjoy.
7. A tactic that drags on too long becomes a drag.
8. Keep the pressure on.
9. The threat is usually more terrifying than the thing itself.
10. Maintain a constant pressure upon the opposition.
11. If you push a negative hard and deep enough it will break through into its counterside.
12. The price of a successful attack is a constructive alternative.
13. Pick the target, freeze it, personalize it, and polarize it.