June 15, 2008

Psychological warfare -- used on your doctor !!

Mercola.com

Psychological Warfare Techniques -- Used on Your Doctor

http://articles.mercola.com/sites/articles/archive/2007/08/18/drug-company-reps-are-using-psychological-warfare-techniques-on-your-doctor.aspx

Pharmaceutical sales reps are trained in tactics that are on par with some of the most potent brainwashing techniques used throughout the world, according to an in-depth report co-written by former Eli Lilly drug rep Shahram Ahari, and Adriane Fugh-Berman, associate professor of physiology and biophysics at Georgetown University Medical Center in Washington, D.C..

Pharmaceutical companies spend more than $15 billion each year promoting prescription drugs in the United States.

These campaigns are designed to effectively alter prescribing behavior, to sell more of the high-profit drugs (as opposed to the most effective, and least dangerous).

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